This is the first authoritative guide to this new form of governance. Nonfinancial concerns—like worker well-being, environmental impact, and community health—are secondary to the imperative to maximize share price.
The B Corp Handbook, Second Edition: How You Can Use Business as a Force for GoodBerrett-Koehler Publishers #ad - This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. As the authors vividly demonstrate, distinguish your company in a crowded market, using business as a force for good can help you attract and retain the best talent, and increase trust in your brand.
The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion DEI. These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the b corp movement, any company, industry, or location, regardless of size, can use the tools contained here to learn how to build a better business.
The b corp handbook shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible with, and ultimately even necessary for, financial success. Paul polman, kickstarter, ceo, danone north america, unileverb corps are a global movement of more than 2, Ben & Jerry's, 700 companies in 60 countries--like Patagonia, and Eileen Fisher--that are using the power of business as a force for good.
The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good #ad - . B corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. Tiffany jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy.
The Shareholder Value Myth: How Putting Shareholders First Harms Investors, Corporations, and the PublicBerrett-Koehler Publishers #ad - And she looks at new models of corporate purpose that better serve the needs of investors, corporations, and society. Shareholder value is the dumbest idea in the world. Jack welch executives, investors, and the business press routinely chant the mantra that corporations are required to “maximize shareholder value.
In this pathbreaking book, renowned corporate expert Lynn Stout debunks the myth that corporate law mandates shareholder primacy. Stout shows how shareholder value thinking endangers not only investors but the rest of us as well, customers, and communities; and causing companies to indulge in reckless, sociopathic, leading managers to focus myopically on short-term earnings; discouraging investment and innovation; harming employees, and irresponsible behaviors.
Putting Soul Into Business: How the Benefit Corporation is Transforming American Business for GoodHCollaborative #ad - We believe you will find the transcripts of their interviews at with us inspiring. Along the way you’ll read about companies both large and small and learn about their decisions to become a Benefit Corporation. In "putting soul into business, " you'll learn: - why the benefit corporation is such a powerful business model as consumers demand it - what's the difference between B Corps, they are all different - How the Triple Bottom Line is driving the future of business - Why Millennials and Boomers will determine which businesses survive - A simple "acid test" to take and decide if you're ready to become a Benefit Corporation - Plus, Benefit Corporations and Benefit Companies Yes, 11 interviews with leaders of Benefit Corporations and B Corps .
It certainly was the case for us as we talked with these forward-thinking yet humble leaders. Have you heard about the benefit corporation movement? how it is going to be a strong catalyst for growth by the companies who adopt and practice such contemporary thinking in the months and years ahead? If not, "Putting Soul Into Business" is the book to not only show why you should embrace this entity for your own business, but how to do it.
Social Enterprise Law: Trust, Public Benefit and Capital MarketsOxford University Press #ad - With its straightforward insights into complex areas of the law, the book shows how a social mission can even be shielded from the turbulence of an acquisition or bankruptcy. It offers a rich guide for students, entrepreneurs, investors, and practitioners. Brakman reiser and dean show how novel legal technologies can allow social enterprises to access capital markets, including unconventional sources such as crowdfunding.
Laws and a bold vision for how legal institutions across the globe could be reformed, this book offers new insights and approaches to help social enterprises raise the capital they need to flourish. Social enterprises represent a new kind of venture, dedicated to pursuing profits for owners and benefits for society.
Social Enterprise Law: Trust, Public Benefit and Capital Markets #ad - It also shows why, as the metrics available to measure the impact of social missions on individuals and communities become more sophisticated, such legal innovations will continue to become more robust. Social enterprise law provides tools that will allow them to raise the capital they need to flourish.
By providing a comprehensive survey of the U. S. Creating a stable balance between financial returns and public benefits will allow social entrepreneurs to team up with impact investors that share their vision of a double bottom line. Social enterprise law weaves innovation in contract and corporate governance into powerful protections against insiders sacrificing goals such as environmental sustainability in the pursuit of short-term profits.
Patent, Copyright, Trademark and Unfair Competition, Selected Statutes, 2019Foundation Press #ad - Patent Act. This edition includes the recently signed music modernization Act, which substantially revised copyright law’s compulsory license for making and distributing phonorecords of nondramatic musical works and granted federal rights to sound recordings created before February 15, 1972. The amended patent statute appears as the main text, but the volume also continues to include the most important superseded provisions of the prior patent law.
In addition to the full text of the federal patent, it includes the principal intellectual property treaties and agreements, Copyright, and Trademark statutes, as well as the Restatement Third of Unfair Competition and the Uniform Trade Secrets Act. Also included are amendments to copyright law made to implement the Marrakesh Treaty to Facilitate Access to Published Works by Visually Impaired Persons and Persons with Print Disabilities.
Patent, Copyright, Trademark and Unfair Competition, Selected Statutes, 2019 #ad - Other recent changes incorporated in this edition are the federal defend Trade Secrets Act of 2016, and the Leahy-Smith America Invents Act AIA, the Patent Law Treaties Implementation Act of 2012, which substantially rewrote the U. S. Receive complimentary lifetime digital access to the eBook with new print purchase.
This compact volume contains all of the key patent, trademark, copyright, and unfair competition statutes and related international agreements in a form convenient for student use.
The Responsible Company: What We've Learned From Patagonia's First 40 YearsPatagonia Books #ad - The responsible company shows companies how to reduce the harm they cause, improve the quality of their business, and provide the kind of meaningful work everyone seeks. Patagonia Books. Its advice is simple but powerful: reduce your environmental footprint and its skyrocketing cost, reclaim deep knowledge of your business and its supply chain to make the most of opportunities in the years to come, and earn the trust you’ll need by treating your workers, make legitimate products that last, customers and communities with respect.
. In this exceptionally frank account, by step and misstep, to make its work progressively more responsible, Chouinard and Stanley recount how the company and its culture gained the confidence, and to ultimately share its discoveries with companies as large as Wal-Mart or as small as the corner bakery.
In plain, compelling prose, the authors describe the current impact of manufacturing and commerce on the planet’s natural systems and human communities, and how that impact now forces business to change its ways. The responsible company, founder and owner of patagonia, by yvon chouinard, and Vincent Stanley, co-editor of its Footprint Chronicles, draw on the their 40 years' experience at Patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time.
The Responsible Company: What We've Learned From Patagonia's First 40 Years #ad - Patagonia, named by fortune in 2007 as the coolest company on the planet, has earned a reputation as much for its ground-breaking environmental and social practices as for the quality of its clothes. It concludes with specific, as well as advice on what to do, practical steps every business can undertake, in what order.
This is the first book to show companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy.
Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of BusinessHarvard Business Review Press #ad - Cofounder raj sisodia argue that both business and capitalism are inherently good, and they use some of today’s best-known and most successful companies to illustrate their point. From southwest airlines, the container store, panera, and amazon, investors, Google, UPS, and Tata to Costco, society, suppliers, employees, today’s organizations are creating value for all stakeholdersincluding customers, and the environment.
Read this book and you’ll better understand how four specific tenetshigher purpose, and conscious culture and managementcan help build strong businesses, stakeholder integration, conscious leadership, move capitalism closer to its highest potential, and foster a more positive environment for all of us.
Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business #ad - As seen on oprah’s super soul sundaythe bestselling book, humane, now with a new preface by the authorsAt once a bold defense and reimagining of capitalism and a blueprint for a new system for doing business, Conscious Capitalism is for anyone hoping to build a more cooperative, and positive future.
Whole foods market cofounder John Mackey and professor and Conscious Capitalism, Inc. Patagonia Books. Harvard Business School Press.
Licensing Intellectual Property: Law and Application Aspen CasebookWolters Kluwer #ad - Discussion of new supreme court cases updated material on the boundaries around licensing transactions Revised material on patent exhaustion and copyright first sales New material on university technology transfers Patagonia Books. But it is not enough to simply own patents, copyrights, trademarks, and trade secrets—inventors and creators need to put these intellectual property assests to productive use.
This book is for courses focusing on the law of licensing and the application of licensing in practice. Harvard Business School Press. In particular, the book’s extensive drafting and client counseling exercises provide students the opportunity to develop their skills. Intellectual property is among the most important and interesting areas of law, thanks to its close link to the technological changes sweeping society.
Licensing Intellectual Property: Law and Application Aspen Casebook #ad - Licensing is the most important way to do that. Licensing intellectual property: law and Application provides students of varied backgrounds with an understanding of the legal principles and licensing models available to help clients accomplish their business objectives.
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business UnusualPenguin Books #ad - Harvard Business School Press. In this newly revised 10th anniversary edition, and founder of Patagonia, environmentalist, businessman, Yvon Chouinard--legendary climber, Inc. Shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth.
. From his youth as the son of a french canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Let My People Go Surfing: The Education of a Reluctant Businessman--Including 10 More Years of Business Unusual #ad - This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis. From the foreword by naomi Klein, bestselling author of This Changes Everything Patagonia Books. Let my people go surfing the education of a Reluctant Businessman Including 10 More Years of Business Unusual.
Drafting Contracts: How & Why Lawyers Do What They Do, Second Edition Aspen CoursebookWolters Kluwer Law & Business #ad - Features: more exercises throughout the book, including examples of well-drafted boilerplate provisions more detailed examples of proper way to use shall Multiple well-drafted contracts with annotations Revised Aircraft Purchase Agreement exercise to focus on key issues, multi-draft exercises involving a variety of business contracts New and refreshed examples, incorporating More precedents for use in exercises Exercises designed to teach students how to read and analyze a contract progressively more difficult and sophisticated New, along with precedents on how to draft the action sections and the endgame sections.
An eagerly anticipated second edition of this established and highly regarded text teaches the key practice skill of contract drafting, with emphasis on how to incorporate the business deal into the contract and add value to the client's deal. Harvard Business School Press. Let my people go surfing the education of a Reluctant Businessman Including 10 More Years of Business Unusual.
Drafting Contracts: How & Why Lawyers Do What They Do, Second Edition Aspen Coursebook #ad - Expanded explanations of endgame provisions, along with examples and new exercises Patagonia Books.